viral Seeding

Seeding makes a viral campaign become visible to its audience, and is the terminology used as the way to kick start the campaign. Seeding is done by strategically placing the viral in the content section of high-traffic websites and blogs on the Internet. Correctly placed and positioned, the seeded viral will add-to, not distract from, the website. As well as placing content on Kontraband, we have working relationships with a number of key webmasters, who have partnered with us to deliver viral campaigns on a global level.

Blog / Forum Seeding

This is an extended, in-depth and highly targeted service which allows The Seventh Chamber to generate increased conversation, word of mouth and brand awareness around a viral campaign. Using our database of over 2,000 blogs, forums, newsgroups, portals etc. we can place viral content in front of the audience that will be most receptive to a campaign’s objectives.

Our methodology for this seeding service is to firstly identify the relevant interest groups that might revolve around a campaign based on its target demographic. After choosing the appropriate sites from our database, The Seventh Chamber then seeds the content to them. This often requires a great deal of tact and discretion, as one doesn’t want to give the impression that this is a commercial promotional campaign. Messaging with this technique revolves around the element of “discovery” of the campaign.

Viral Tracking

The Seventh Chamber uses a third party tracking service
» www.diffusion-media.com to track virals as they spread through the network and follows its journey around the world. This fully transparent tracking and measurement of distribution gives clients access to real time statistics and comments from users.

The Seventh Chamber also has a new technology which allows the tracking of blog mentions and coverage in real time – this is an effective way of gauging viral ‘spread’.

Why not visit » Diffusion Media and have a look at the demo tracking dashboard?